Ways to promote National Neighborhood Day
- Provide the inspiration for individuals and neighborhoods to lead events in your city or town
- Inspire nonprofit, corporate, and public involvement with NND, directly and indirectly motivating individuals to organize and attend events across the city
- Provide a link to www.Ourcommons.us on your web site - this is National Neighborhood Day's free tool for neighborhood organizing
- Hold a Save the Date news event announcing NND (third Sunday in September each year), along with other mayors and elected officials
- Issue an Executive Order and Proclamation declaring NND as the third Sunday of each September in your city, county, or state and issue a press release announcing the NND Executive Order
- Spread awareness about NND to other policymakers
- Attend NND gatherings and events and make a speech
- Bring a flipchart and markers to NND events and ask neighbors to jot down their suggestions for neighborhood improvements and projects, thoughts on what makes a good neighborhood or a good neighbor, or any other topic that gets people thinking and talking about their community.
- Sponsor a city-wide Good Neighbor Award to be awarded on NND
- The City of Louisville, KY has some great ideas for this award. Visit their website at www.louisvilleky.gov.
- Establish a Neighborhood Grant program to assist neighborhoods in planning and purchasing supplies and food for their event
- Engage in activities that advocate on behalf of social capital building
- Help organizers with activities that require city involvement (e.g. obtaining garbage cans, dumpsters, and picnic tables for gatherings, street closing instructions, tree planting instructions)
- Highlight a significant neighborhood program (e.g. area renewal program, building renewals, youth or senior programs) by holding an NND event with sponsors and constituents of the program
- Increase awareness of an existing city program or service (e.g. public transportation, health fair, other)
- Issue a “How you can be involved” letter to nonprofit organizations, corporate volunteer programs, corporations, public agencies
- Issue a memo to city departments with timeline and suggestions for participating in NND
- Encourage all “public” organizations to host a Neighborhood Day gathering for their immediate neighborhood (e.g. zoo, library, YMCA, churches, hospitals, universities, private schools)
- Encourage police, fire, animal control, EMT’s to be a significant participant in Neighborhood Day gatherings across the city
- Engage local chapters of NND partners in local Neighborhood Day events
- Enlist recreation staff to lead games or provide game equipment to check out
- Enlist local radio and TV stations to sponsor Neighborhood Day gatherings
- Encourage coverage of Neighborhood Day gatherings across the city
What ingredients make it most effective?
- Support of the Mayor and town leadership
- Identified person on Mayor’s staff to lead the city’s involvement and help coordinate
- Local organizing committee comprised of representatives from Mayor’s office, neighborhood associations, volunteer centers (perhaps as leaders of the committee), United Way, business associations, business leaders, etc.
- Print and electronic media as sponsors/promoters/reporters
- Local business sponsors
- Programs and ideas that are simple, easy, and fun to implement
- Assistance from other government agencies to make organizing a gathering easier for hosts
Timing
- It’s never too late or too early to start planning
- The earlier you organize, the more sophisticated you can make it and the more widespread the favorable results
- Individual organizers need at least 2 weeks to plan and organize gatherings